Jake Cox

A climate-tech startup helping farmers measure and act on their environmental data. The challenge was making genuine complexity feel simple to use.

As design lead and interim PM, I built the design and product function owning strategy and delivery. We established a design system and defined internal product processes from the ground up, allowing us to ideate and prototype quickly, to ship and learn from POC features with real users. I also supported the company's expansion to the US, and led an agency rebrand to sharpen the value proposition.

When I joined the team, News UK was building the same features in silo across every title, with little or no shareability. We worked to bring the titles' output together under a common foundation to promote re-use and increase capacity for innovation. I worked on the system's functionality, brand identity and internal adoption of a themeable white label design system.

I was design lead on a newly formed team, taking the brand and product from concept to launch on web, iOS and Android in four months. I built a multi-title component system, later rolled out to TalkSport and Virgin Radio, reducing development time and consolidating how media products were delivered across News UK's titles.

Before touching the design, I helped redefine what the TLS stood for: stimulating but inclusive, heritage-led but not bound by it. Stakeholder workshops and a reader panel shaped the direction, and usability testing validated it, with every key metric improving from pre to post test. A tiered system of elements, modules and templates then let an offshore team ship it consistently across the site.